Sponsored Products
The workhorse · keyword and product targeting
Campaigns built around how your catalog actually sells, not around a template.
- ›Campaign structure by product group, match type and intent; automatic campaigns used for discovery, not as the plan
- ›Keyword research from your search-term reports, competitor ASINs and category data
- ›Bid and budget management every business day against the agreed ACOS/TACOS target
- ›Weekly search-term review: harvesting winners, adding negatives, cutting waste
- ›Launch, ranking and defence campaigns handled differently, because they are different jobs